The CRM says one thing about a deal, LinkedIn and the inbox say another, and the weekly pipeline review spends its first twenty minutes deciding which is true.
Kiwi joins each person in the CRM to their deal and to every message sent to them, so the pipeline shows the CRM's stage and the last real touch side by side, read from the same moment.
AppSales pipeline
| Person | Company | Stage | Last touch |
|---|---|---|---|
| Maya Lindqvist | Vantage Compute | Contract sent | Oct 2 |
| Jonah Ellis | Northwind Labs | Appointment scheduled | Oct 7 |
| Ana Ruiz | Brightline Data | Qualified to buy | Oct 6 |
| Sam Okafor | Harbor AI | No deal yet | Oct 2 |