By role
Marketing
More of the right leads, first messages your team approves, and proof of what outbound booked.
Outbound is judged by what it books, and the line from a first message to a deal is usually lost somewhere between LinkedIn, the inbox, and the CRM.
Kiwi checks each new lead against who you sell to and drafts the first message for one person to approve. Every message is joined to the deal it led to, straight from the inbox and LinkedIn, so you see what outbound became, deal by deal.
